Alfia Caldwell
The Thrivepreneur Coach
CEO of Reframe It | Founder of The Thrivepreneur Tribe | SheThrive Coaching Programs | Creator of the T.H.R.I.V.E Model®
Helping Kingdom-minded women entrepreneurs thrive in business
With 17+ years of experience, over 10,000 coaching hours, and more than 20,000 entrepreneurs coached and mentored, Alfia brings a holistic approach to sustainable entrepreneurial success.
From Lived Experience to results-driven Expertise
Alfia’s journey into coaching began as a business coach for a Fortune 50 Insurance and Financial Service organization. After many years of helping business owners grow beyond eight figures and scaling her own businesses, She realized how deeply that growth expanded impact and recognized her calling to help Kingdom-minded women entrepreneurs navigate both personal and professional challenges so they can truly thrive. Backed by her T.H.R.I.V.E. Model, advanced coach training, and nearly two decades of experience, she built a practice grounded in faith, proven business strategies, and meaningful mindset renewal for entrepreneurs.
Coaching the Whole Woman
Through a suite of coaching programs, she partners with women in creating sustainable businesses that honor God and create lasting impact. Her heart is for women who know they are called-but refuse to build at the expense of their values, families, or well-being.Alfia says "when Kingdom-minded women entrepreneurs thrive in business, they don't just change their own lives - they impact families, communities, and generations".
The THRIVE Model®
A structured yet flexible framework to help women entrepreneurs transform stress into strength:T — Truth & Calling
Discover your God-given calling, identity in Christ, and purposeH — Habits & Heartset
Build Kingdom-aligned habits, mindset, and spiritual disciplineR — Revenue & Results
Implement profitable business strategies and systemsI — Influence & Impact
Lead, serve, and mentor others in your communityV — Vision & Value
Clarify long-term vision, business strategy, and generational valueE — Expansion & Eternity
Scale business and multiply Kingdom impactTHRIVE is an integrative leadership model that guides women entrepreneurs from survival mode to intentional leadership, while strengthening emotional, spiritual, financial, and decision-making intelligence.
Kingdom Impact
Alfia helps Kingdom-minded women entrepreneurs align faith, purpose, and strategy. She believes we are called to thrive, not survive. It is God’s design for His daughters. Her work equips women to steward their calling well, grow with clarity, confidence, and a compass for impact that reaches far beyond their business.
Education
Masters of Science in Leadership and Coaching
Bachelors of Arts in Economics
Certifications
Excellence In Operations Management
Christian Life Coaching
Trauma-Informed Coaching and Counseling
Emotional Intelligence
Executive Coaching
Change Management
Corporate Training & Faciltation
Financial Coaching
Tools That Support Transformation/
Go-to resources include:
SheThrive Discernment Map — linking spiritual posture, emotional signals, and business decisions
Anchor Practices — Short, faith-rooted practices to stabilize before action
Capacity-Led Vision Planner — aligning vision, energy, and season—quarter by quarter
Stewardship-to-Strategy Workbook — translating values, calling, and conviction into clear next steps
These tools help entrepreneurs not just understand themselves better, but lead and live better.
Books she Frequently Recommend
The Ruthless Elimination of Hurry (John Mark Comer) — understanding rest is a strategy, not a reward
Mindset (Carol S. Dweck) — neuroscience-informed growth
Leadership Pain (Samuel R. Chand) — understanding the emotional weight of leadership